121 Marketing

Their brand needed a revitalization and consistent presence across all media.

121 Marketing had an established brand and it's CEO felt that it was not the right time to change the brand entirely, so we decided to give the brand a big refresh. I worked on brightening the colors of the brand, from darker and paler blues to more vibrant blues. It modernized the brand and gave it more positive energy. I created Brand Guidelines, to establish our visual identity and enforce it across the company. This brand education helped strengthen the brand and helped employees utilize the elements of the brand in a consistent and thoughtful manner.