121 Marketing

The goal was to evolve the brand and digital experience into a more modern, scalable system that better reflected the company’s position as a leading technology provider in the golf industry, while maintaining existing brand equity.

Instead of a full rebrand, we focused on evolving what was already there. I updated the color palette to feel brighter and more energetic, which helped modernize the look and better reflect the company’s forward-thinking approach. I also created a set of brand guidelines and reusable components so teams across the company could apply the brand consistently and confidently. At the same time, we redesigned the website to better support both marketing and product goals. With 700+ clients, the existing site didn’t fully reflect the quality of the platform or the company’s leadership in the golf space.